201 Coffee Roastery — Specialty Beans Near Miyajima

Customize your own coffee blend and roast at 201 Coffee Roastery in Hatsukaichi, Japan. Located two stops before JR Sanyo’s Miyajimaguchi Station, 201’s roasting process takes only ten minutes.

Few travelers know Hatsukaichi, the city you pass through to get to Miyajima. While Miyajima attracts crowds for Itsukushima Shrine and pristine nature, Hatsukaichi itself is mostly under the radar—the hiding place of local gems like 201 Coffee Roastery.

At 201 you can choose from a selection of beans from 25 countries including Brazil, Indonesia and the Philippines. The exact list of countries changes over the course of the year as stock runs out and import availability changes. However, the owner Tomoya Amano keeps track of the latest coffee import news in Japan to make sure he has a large selection of beans. As tariffs, certifications and customs regulations change, they can sometimes block supply.

Beyond beans and roasting, 201 Coffee Roastery is also a place to slow down and enjoy coffee on site. In addition to takeout and beans, coffee is also brewed and served to enjoy inside the shop. The menu also includes coffee-based desserts such as coffee jelly.

In the mornings, a breakfast set is sometimes available, and on weekend evenings the space may transform into a bar. As schedules and offerings can vary, please check the shop’s Instagram for the latest details.

201 Coffee Roastery works exclusively with specialty coffee—high-quality beans that have earned strong scores under internationally recognized grading standards. The selection focuses on single origin coffees and carefully traceable lots from individual farms or specific growing regions. Evaluation follows cupping standards used by organizations such as the Specialty Coffee Association, examining the condition of the raw, unroasted beans as well as the fragrance, aroma, flavor, aftertaste, acidity, sweetness, and mouthfeel of the brewed cup. A score of 80 points or higher out of 100 is generally considered the benchmark for specialty coffee, a distinction earned by only five to ten percent of all coffee produced worldwide.

One might think that this grade of coffee is too expensive for most coffee drinkers. However, it is surprisingly affordable at 201.

Amano deepened his understanding of coffee through his encounter with Koichi Shintani, the man behind Hiroshima’s well-known Nishina-ya Coffee. Under Shintani’s guidance, he learned not only the technical aspects of roasting, but also a thoughtful approach to working with coffee beans themselves—the mindset and philosophy that shape the craft.

He has an interesting sense of humor too. The name of this shop is actually a pun. While the number 20 is normally “nijū,” it can also be “hatsuka.” This leaves just one more number, the one—”ichi” in Japanese. When you put it all together, you end up with the name of the town the shop is in “Hatsuka ichi” Hatsukaichi. 

Hatsukaichi (201) Coffee Roastery is right across the street from Hatsukaichi Station on the JR Sanyo Line, which is a 20-minute train ride from Hiroshima Station.